Nova VU Brand Book
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Design © Habeeb Muhammad · habi@bairuhatech.com · 22 October 2026

Nova VU
Nova VU · Brand Book · Edition 1PAGE · 07 / 28

Brand identity, revealed✓

The AI-automated payroll and EOR platform
ContentsPAGE · 08 / 28

What the brand stands for.

  1. 01StoryThe problem, the group behind us, the shift
  2. 02PositionWho we serve and what we stand on
  3. 03NameA new view, built together
  4. 04CharacterPersonality and voice
  5. 05IdentityTagline, logo, colour, type, the tick
  6. 06In useProduct moments, proof and endorsement
Brand book
01 · StoryPAGE · 09 / 28

The problem

Payroll across borders is heavy work.

Every country an enterprise hires in brings its own labour law, tax tables, social security, currency and filing calendar. HR teams carry all of it, usually through providers that are professional but technically complicated: portals, spreadsheets, tickets and waiting.

  • Local labour law
  • Tax and social security
  • Currencies and banking
  • Filing calendars
  • Contracts and EOR
  • Leave and end-of-service
  • Audit trails
What HR teams told us: the work is professional, the experience is complicated.
01 · StoryPAGE · 10 / 28

Where we come from

Built on 25 years of getting the numbers right.

We come from the HLB HAMT group in Dubai. The group has worked in audit, tax and advisory in the UAE for over 25 years, and its people-services wing, HAMT HR, already runs payroll and employer-of-record for clients. The platform turns that expertise into software.

ParentHLB HAMT

Audit, tax, advisory, technology. Member of HLB International, a network across 155 countries.

People servicesHAMT HR

Employer of record, payroll outsourcing, staffing and PRO services in the UAE.

The platform

AI-automated payroll and EOR, sold as SaaS, for enterprise HR teams hiring across borders.

The platform leads with its own name. The group stands behind it as heritage and proof, not as a co-brand.
01 · StoryPAGE · 11 / 28

Our promise

Professional‑grade global compliance, without the complexity.

Others feel professional but complicated. We feel smooth: the work is automated, checked and done, and you can see it happen.

Brand promise
02 · PositionPAGE · 12 / 28

Positioning statement

For enterprise HR teams hiring across borders, we are the AI-automated payroll and employer-of-record platform that makes global compliance feel effortless: full legal coverage, accurate payroll and a clear view of everything, with SaaS pricing.

Expected of every serious provider

  • Global compliance
  • Full legal coverage
  • Always online
  • Accurate payroll

Where we lead

  • AI-driven automation ✓
  • Cost-effective SaaS pricing ✓
  • Things done efficiently ✓
The first four prove we belong in the category. The last three are why we win.
03 · NamePAGE · 13 / 28

Nova

A star that suddenly shines new. Something new and bright arriving in a crowded sky.

VU

Two meanings in two letters: we and you, a partnership, and view, clarity over every payslip and rule.

Together

A new view, built together. Said as “nova view”, always both words together, never one on its own.

Name story: a new view, built together.
04 · CharacterPAGE · 14 / 28

Personality, in order of strength

A quiet innovator who walks beside you.

  1. 1 · LeadsQuiet innovatorModern, minimal, confident. New ideas, said calmly.
  2. 2Friendly guideWarm, human, approachable. Explains, never lectures.
  3. 3Calm expertComposed, precise, reassuring. Shows up as proof, never as stiffness.
We are not the sharp operator. Fast and direct is fine; cold is not.
04 · CharacterPAGE · 15 / 28

Voice

Compliance is hard. We never sound hard.

  • ✓Short sentences. Say it, then stop.
  • ✓Outcome first. Lead with what is done, not how it works.
  • ✓Calm confidence. No hype, no exclamation marks, no jargon.
  • ✓Plain words. Complex work, simple language.
  • ✓Back every claim. Proof sits within one scroll.
We sayWe avoid
Every input validated before it pays.The smartest way to run the world’s payroll.
Hire in any country. We keep you compliant.Revolutionary, game-changing, best-in-class.
See every payslip and every rule.Synergy, leverage, end-to-end ecosystem.
Payroll for 214 employees, handled.Oops! Something went wrong.
“Handled” is our voice word. We handle it. You see it done.
05 · IdentityPAGE · 16 / 28

Tagline

Global payroll, handled✓

  • Payroll run, done✓For runs and approvals.
  • Employment contracts, completed✓For onboarding and EOR.
  • Monthly payslips, processed✓For payslips, filings and transfers.
The tick follows the past-tense word, with no space. Plain-text fallback: Global payroll, handled.
05 · IdentityPAGE · 18 / 28

Brandmark on every ground

On brandNebula 500 · star and check Aurora 500
On lightLunar 50 · star and check Aurora 600
On darkLunar 950 · star and check Aurora 500
On mutedLunar 500 and busy images · all white
Black, white & disabled
On whiteWhite · all black, for one-colour print
On blackBlack · all white, for one-colour print
Disabled, lightLunar 100 · all Lunar 500, inactive only
Disabled, darkLunar 800 · all Lunar 400, inactive only
The star and check alone, on every ground it needs to sit on. Colour on brand, light, dark and muted; one colour everywhere else. Use only these versions, never recoloured, stretched, rotated, outlined or shadowed. Never alone as a stand-in for the full logo in a primary lockup.
05 · IdentityPAGE · 19 / 28

Logo on every ground

On brandNebula 500 · letters Lunar 50, star and check Aurora 500
On lightLunar 50 · letters Nebula 500, star and check Aurora 600
On darkLunar 950 · letters Nebula 400, star and check Aurora 500
On mutedLunar 500 and busy images · all white
Black, white & disabled
On whiteWhite · all black, for one-colour print
On blackBlack · all white, for one-colour print
Disabled, lightLunar 100 · all Lunar 500, inactive only
Disabled, darkLunar 800 · all Lunar 400, inactive only
Eight versions, each with its brandmark. Colour on brand, light, dark and muted; one colour everywhere else. Use only these versions, never recoloured, stretched, rotated, outlined or shadowed. The logo is at least 24px tall; at 24px or smaller on a neutral ground it is one colour (fg/muted).
05 · IdentityPAGE · 20 / 28

Clearspace

Large

Profile icons, tiles, launch screens. 1 × sparkle clear (½ mark) on every side — container = 2 × mark.

Medium

App icons, buttons, favicons. ⅔ × sparkle clear (⅓ mark) — container = 5⁄3 × mark.

UI icon

Default UI icons, inputs and menu items. ⅓ × sparkle clear (⅙ mark) — container = 4⁄3 × mark.

Minimum breathing room around the brandmark, by context. Measured in sparkles — one sparkle is half the mark's width. Clearspace is a minimum — more is always fine. In SVG terms, the 72 viewBox is padded 36 (large), 24 (medium) or 12 (UI icon) on every side.
05 · IdentityPAGE · 21 / 28

A palette named for a night sky.

60%

Nova Lunar

The calm surface. Canvas, text and space: the ground everything else stands on.

Lunar 50 #F3F2F1 · C2 M2 Y3 K4
Lunar 950 #131211 · C70 M60 Y50 K100
30%

Nova Nebula

Where stars are born. The brand itself: presence, actions, hero moments.

Nebula 500 #6000E5 · C90 M99 Y0 K0
Print as a spot colour for full vibrance
10%

Aurora

#00E599
C58 Y56

Nova Aurora is the light that signals: the AI star, the tick and moments of success. Kept to a tenth of any layout so it always means something.

Nova Sunrise #E9671B adds warmth to campaigns, events and illustration only. Never in the product, never for status.

05 · IdentityPAGE · 22 / 28

Typography

  1. Display lg72 / 76 · 500Run payroll
  2. Display md60 / 63 · 500Hire anywhere
  3. Display sm48 / 50 · 500Stay compliant
  4. H140 / 48 · 500October payroll
  5. H232 / 40 · 500Employees in 12 countries
  6. H324 / 32 · 600Filings due this week
  7. Body xl20 / 28 · 500All 248 payslips are ready to send.
  8. Body lg18 / 28 · 400Approve the run and we handle the rest.
  9. Body md16 / 24 · 400Default body text for the product and the site.
  10. Body sm14 / 20 · 400Secondary text, table cells and helper copy.
  11. Body xs12 / 16 · 500Captions and labels. The minimum size.
  • Instrument SansAa

    The voice of the product. Headlines at 500, body at 400, labels and buttons at 500 to 600.

  • Instrument Serif ItalicAa

    The human accent. Decor words only, set at the same size as the sans beside it.

  • Nova Tick ✓✓

    Our own check, drawn from the logo’s V. Typed after the word, it takes the size and weight of the text.

Sizes in px: size / line height · weight. Display sets the decor serif, Sans and Nova Tick at one size. Minimum 12px. Only eyebrow labels go all caps.
05 · IdentityPAGE · 23 / 28

The tick

The tick means done and accurate.

  • October payroll, handled✓Completed runs
  • Payroll inputs, validated✓Checked data
  • WPS file, submitted✓Filings sent

Use it only for finished, correct work. It is never decoration, never a bullet and never a warning. Always Aurora, always Nova Tick.

One tick per line, after the word that is done.
06 · In usePAGE · 24 / 28

Product moments

HRGroup HR · Dubai

October 2026 · 5 countries

Payroll run, handled✓

Total gross$412,860✓ Validated
Employees214✓ All paid
Next pay date30 Nov✓ Scheduled
Approve NovemberExport payslips
✓Monthly payslips, processed214 payslips sent to employees in UAE, India, Germany, Brazil and Japan.
✓Employment contract, completedAna Ribeiro starts in Brazil on 1 December, employed and fully covered.

[Name Surname]Head of Client Success

Sample data, for illustration. Lunar ground, Nebula actions, Aurora for done.
06 · In usePAGE · 25 / 28

Icons in context

App iconNebula 500 · Aurora 500 mark, ⅔-sparkle clear
Profile iconCircular crop · 1-sparkle clear, large tier
Nova VU
FaviconBrowser tab · Lunar 50 tile, Aurora 600 mark at 16 and 32px
The brandmark as an app icon, a profile photo and a browser favicon. Same brandmark, same ratios, every context. Never swap in the full logo or a cropped letterform.
06 · In usePAGE · 26 / 28

Pattern-filled banners

The sparkle pattern as a quiet background for banners and cover images — never under body text. 24px tile, alpha 5 (light/dark) or 4 (muted). Same artwork used in NebulaResponse and LunarResponse.
06 · In usePAGE · 27 / 28

Proof

Every claim sits next to its proof.

Certifications

Small badges near the top of pages and in the footer.

[List to confirm at launch]

Legal partners

On the compliance page and in sales decks, country by country.

[Partners to confirm]

Customers

Logos and short outcome stories: headcount, countries, days to onboard.

[Stories to collect]

Awards

Last and quiet. Supporting evidence, never the headline.

[Awards to confirm]

Lead with the outcome, follow with proof, close with pricing clarity. A claim without proof nearby does not go out.

Brand bookEnd of presentation · PAGE · 28 / 28

Thanks for, got noticed✓

© 2026 Habeeb Muhammad / Bairuha Technologies, India. All rights reserved. The design, artwork and text in this brand book may not be copied, adapted or shared, in whole or in part, without written permission.